Consumers, investors and other stakeholders are becoming increasingly sensitive to environmental issues but lack the information they need to make environmentally-informed decisions. As the point of contact with external stakeholders, marketing and public relations are well positioned to capitalize on this market opportunity by establishing their brand’s green credentials.
To effectively communicate their green message, marketers need tools to understand and explain their carbon footprint. EcoSynergy’s Emissions Intelligence™ platform can help you:
- Identify carbon friendly products, services and business processes with our streamlined emissions assessment.
- Communicate potential targets for greening with our ‘hotspot’ analyses.
- Legitimize environmental claims and counter ‘greenwashing’ accusations with proven analysis.
- Demonstrate green credentials to customers with our engaging and viral web .
For more information see our products or contact us for a demonstration.